Role: Creative concept | Art direction | Design
Role: Creative concept | Art direction | Design
Client Name: Giraffe
Project Name: A taste of revolution
Client Name: Giraffe
Client Name: Giraffe
Client: Jaguar & Landrover
Project: Together we are – Invictus games
Client: Jaguar & Landrover
Client: Jaguar & Landrover
Illustration Briefing: At Giraffe were looking for an advertising campaign to promote and encourage grown-up families to visit their restaurants and enjoy food and music from around the world.
The Solution: I created a set of illustrations and typography assets to make the team concept alive.
Agency: Pink Squid
Creative team: Steve Frith, Jon Lee
Project: Together we are – Invictus games
Project: Together we are – Invictus games
Client: Jaguar & Landrover
Project: Together we are – Invictus games
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Nerea G. Mardones
(behind nerealand)
Originally from Bilbao, with rich chapters spent living and working in Madrid and Santiago de Chile, I’m a Senior Art Director currently based in London. My journey across different cultures has deeply shaped my perspective, pushing me to look beyond words to communicate.
For over a decade, I’ve collaborated with brilliant minds and ambitious brands to turn complex ideas into beautifully crafted, award-winning campaigns. I firmly believe the best work comes from shared energy,
open minds, and great partnerships.
What I do:
Concept & Art Direction Crafting the big, bold ideas that anchor multi-channel campaigns and give a brand its unique voice.
Identity & Visual Craft
Designing cohesive brand and employer identity systems while staying hands-on with typography, editorial layouts, and digital spaces to turn abstract concepts into polished, functional pieces.
I bring a curious mind, a collaborative spirit, and a sharp creative vision to every brief. If you’d like to work together, talk through an idea, or simply chat over a coffee, please feel free to reach out.
Awards & recognition
Aviva - Real Choice (WIT)
RAD Award 2022 winner – Best Creative Idea
Newton Never Not Newton
RAD Award 2020 Shortlist – Best Offline Communications
HCA Healthcare UK EPIC
RAD Award 2020 Shortlist – Best Employee Engagement
Recruitment Marketing Awards 2019 Shortlist – Best Internal Communications
Argos See Christmas from the inside
Recruitment Marketing Awards 2019 Shortlist – Best Art Direction
CPM Not your everyday career
Recruitment Marketing Awards 2018 Shortlist – Best Art Direction
Recruitment Marketing Awards 2018 Shortlist – Best video under £15,000
Boots Nº7 Ready to make your mark
Recruitment Business Awards 2017 – Best Digital Activation
L&G Mental Health Awareness
Recruitment Marketing Awards 2017 – Best Internal Communications
L&G Employer Brand
RAD Award 2017 – Best Employer Brand
Yo! Sushi Internal Communications
The RAD Awards 2016 Shortlist – Employee Engagement
CIPD Awards 2016 Shortlist – Best Internal Communications
King Referral Scheme
Recruitment Marketing Awards 2016 Shortlist – Best Use of Social Media
Jaguar and Land Rover Invictus
The Drum RBAwards 2015 – Creative Grand Prix
The Drum RBAwards 2015 – Best Art Direction
The Drum RBAwards 2015 – Best Campaign Commendation
The Drum RBAwards 2015 – Best Press Advert Nomination
Recruiter Awards 2015 Shortlist– Most Effective Recruitment Marketing Campaign
CIPD Awards 2015 Shortlist– Campaign of the year
Fun & Serious
2013 Official Poster Contest winner
